Helping Entrepreneurs build a Sucessful Story Selling Brand that takes their Product from “Nice to have” to “Can’t Live Without.”




Helping Entrepreneurs build a Sucessful Story Selling Brand that takes their Product from “Nice to have” to “Can’t Live Without.”

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
— Maya Angelou

What is Brilliant Branding?

Branding at its simplest means “to leave a mark.”

If your audience and/or consumer don’t feel any which way about your product or service you don’t have a brand, you have a commodity, which means you better have the best and cheapest widget in town, and if even if you do it’s just a matter of time before someone else creates something better or cheaper, or worse - launches a Brand that makes your commodity obsolete. When was the last time you called a taxi?

To get out of the commodity business and into the Branding business you need to do more than have a product, you must offer an experience, and the easiest way to do that, in the early stages of a nascent business is to infuse it with a story, set of values or level of user understanding that can’t be found anywhere else… you must start with the only irreplaceable part of your business - yourself. Build it not only from the ground up, but inside out.



whether through consultation, coaching or collaboration I'm here to assist, guide and support you in bringing that seed idea into fruition.


whether through consultation, coaching or collaboration I'm here to assist, guide and support you in bringing that seed idea into fruition.

Distilling a lifetime dedicated to studying communication, observing human behavior, rebelling against conformity, refining self-expression, deconstructing storytelling, pitching ideas and running creative teams at the service of Helping Creatives & Entrepreneurs Translate their Unique Vision into a One-Of-A-Kind Personal Brand Experience.


designing your M.A.P.              

Consultation is what I call the least intense of all the work I do... from a client's perspective. You still get my undivided focus, full strategic arsenal and commitment to serve you in a way that streamlines, refines and improves your performance; it's just delivered in a shorter window, demanding less time, commitment and investment on your part.

Consultations are usually a one-and-done engagement. It can range from having me as a speaker to meeting one-on-one for a ‘Brand M.A.P.’, Story, or a Strategy Session for your product, project or business.


Whether you're an individual wanting to test drive my methods before committing to full scale collaboration or you have a project you feel just needs some laser-focus fine-tuning before it gets rolling, a consultation is a great way to get us both working together to solving your most pressing creative need.


guidance. support

Coaching is growth. Is having someone in your corner to pick out your blindspots, trouble shoot your road blocks and challenges as they occur, constantly refining your performance, mindset and goals to bring out the best in you. Coaching is having a guide always pointing you towards your true north and never letting you shy away from your greatness. 


Coaching is best employed by individuals who are ready to shorten the gap between where they are and where they wanna go. It's supporting you to set that destination so far beyond your current reach that you must become the best, sharpest, most resilient version of yourself in order to achieve it.


synergy. partnership.

Collaboration can be as simple as a storytelling meeting or as complex as the soup-to-nuts production of a movie.

Maybe you need your copy revised or rewritten. Perhaps your script needs a "punch-up", or maybe you need a script. Perhaps a storytelling meeting to create the foundation for your project, company or brand. Or maybe you need a producer or creative director to make it happen on time, on budget and to your specifications.


From brand content to screenwriting, development to prototyping to delivery. If you, your team or your project needs an injection of creative problem solving or an infusion of storytelling depth I'd love to hear from you.

Collaboration can be one of my services or all of them rolled into one. It can be full time, full blast or sparingly.

Here is where we can abandon all previous blueprints to create our own.


Post Script

I've had the pleasure to consult, coach & collaborate with some remarkable people along the way. Here's what some of them have said about our time together.

Post Script

I've had the pleasure to consult, coach & collaborate with some remarkable people along the way. Here's what some of them have said about our time together.


My ‘Brand M.A.P.’ Session with Neto was mind blowing. Here I am a creative entrepreneur with multiple businesses doing what I “love”. I was just looking to make more money, possibly scale back from one business. I didn’t even know I was going in the wrong direction, until my session with Neto. He was able to go through my life like a movie director; he pulled out my strengths, reoccurring patterns and things I would not have thought about. I had a major breakthrough, which lead to me getting extremely clear about my message and purpose for my business. There is nothing like having clarity and a plan of action...without it you are wasting time and money. I’m forever grateful for Neto and his work.
— Antwonette Stevenson - Fashion Designer, Speaker, Entrepreneur
Neto is the best creative collaborator I’ve ever worked with. He continually takes any idea I bring to the table and makes it better and better, while somehow always preserving my original vision and intention. He has a unique and special gift in his understanding of the creative process - and if you are lucky enough to work with him, he will make your projects shine.
— Charlie Griak - Filmmaker "The Center", "Stalking Nina"
Neto helped me peel away years of mental clutter to discover that the answers to my questions were just waiting to be pulled back to the surface. His guidance showed me a path back to myself and who I was meant to be. I quit my dead end job and now I dedicate my energy building community and helping others declutter their lives. Through his reflections I’m continuously challenged to step outside my comfort zone and maintain on my path of growth. Nowhere else have I found this type of commitment to helping me succeed. Always there, always at the ready!
— Ryan Murry - Founder "In Touch Media Group", Podcast Host, Community Builder.
Neto is an amazing man! I see him as a blessing that God placed in my life to help me do better and be a greater Creative soul. Neto helped me to truly shine the light on ,myself, I was no longer able to hide in the shadows and avoid all the things about me that I used as an excuse. He helped me get out of my own way, address the things that hold me back and the things that make me unique to the world. Through his coaching I was able to change my mindset, increase my confidence and focus my talents on what really matters to me, For once in my life I was challenged to really define my values and what I want the world to know about me. He helped me see the value in who I am and in the things that excite me, that a huge loss in my life is part of my story and my strength. He also challenged me to put myself out there, do something that scares me and push myself into my stretch zone. He is truly a brilliant, giving and dedicated soul. With Neto you don’t just get a coach, but you also get a friend, a partner, and a supporter. Now just because he supports you, doesn’t mean everything he tells you is always gonna be ‘good’, but it will be honest and exactly what you need to hear. I had eight weeks of guidance, advice and coaching that changed me, my life, and my outlook on things. I truly enjoyed my time working with him and I continue to rave about Neto to everyone who tells me they are in a rut or struggling with a business.
— Amanda Johnson, Lifestyle & Brand Content Photographer.
I was really lost for several years with my career, totally lost my passion and was feeling stuck in life. I’m so thankful that Neto approached me about his program and convinced me to join the group. Now I wihs I had met Neto 7 years ago when I ended my photography career! but better late than never! Neto helped me rekindle the creative passion in me and helped me reconnect the dots that had been so disconnected for so long. I’m the most thankful for his persistence in helping me reconnect the dots. He really had to battle it out with me since I’m so stubborn and strong headed as well. I’m so thankfull he did because now I have a renewed passion to pursue a creative career and I feel alive again with a clear goal in mind! Thank you for not giving up on me. Thank you for giving a crap about my life.
— Ingrid Joy - Photographer, Romantic, Creative Force
For 11+ years I’ve been in a self induced fog in which I didn’t know where to go with my life and career. I wanted to be a filmmaker, a game developer, a psychologist, and yet I didn’t know why. What Neto did was to put a big mirror in front of me and show me who I was. I was someone fearful of failure and of success. I wanted everything to turn out perfect and if it didn’t, I didn’t believe it was worth doing. This was the fog I was in and it was thick. I then realized that I didn’t like who I was and took the steps to change that. Neto helped me clear the fog and follow my own compass to a fulfilled life.
— German Sanchez - Content Creator, Master of Audio
In just one Clarity Session, Neto brilliantly read deeper into what I needed help with and helped me clarify where I should put my focus. He pulled some things out of me to help define my “Why” in a way that other coaches had not been done before. I had so many business directions and ideas clogging my mind and dispersing my focus, that I was overwhelmed and confused about what to do next. I am so appreciative to have had such a great session with Neto, which has helped me to see where my heart is at, define my immediate focus, and take inspired action
— Tania Kelvin, Creativity Coaching Artist
I met Neto about 3 months ago at a social event. I’m 72 years old, not a happy person, with a failing business and a failing marriage - it was hard to stay positive. I started talking to Neto and he inspired me to think that I still had what it takes to make a comeback. He offered to meet me and listen to my story. It was the best thing that could have happened to me. After that we started on a program and I feel so much better about myself and the future; I’ve got that spark back! Now he’s working with my wife and the business. I can see a good future and my outlook on life is so much better. I am planning a trip to Romania and other Eastern European countries, life is good.
— Aaron Gochman - Business Owner, Entrepeneur, World Traveller.
A great screenwriter once told me “writing is like the journey taken by Columbus: you set your sails for India, but you must prepared to discover a new world along the way. When I started my process with Neto all I was looking for was a safe route to my already known “India”, but guided by him I ended up discovering the New World, my new world. I rediscovered my voice, transformed my paradigms and now I feel more focused in what is truly essential to my work, and most of all my life. That is not to say that it’s been all “smooth sailing”, our mind and body resist such change, we feel like resorting back to what we know, our comfort zone. But all of Neto’s focus is on getting us out of our comfort zone and directed towards our highest potential. What I feel today is not only essential but irrefutable, much like my gratitude for our collaborative exchange.
— Thiago Dottori - Emmy Award Winning Screenwriter "VIPs", "Pedro & Bianca", HBO Brazil's "Psi"
In speaking with Neto, one always gets much more than they bargained for. Because I’m a generally thoughtful and confident person, there are very few people who can entirely shift my perspective during a conversation. Yet time and time again, talking to Neto has illuminated previously unexplored pathways of thought. A master of metaphor, Neto coaxes you to understand truths in a way that resonates with you personally. And inherent human stubbornness and defensiveness in the face of change crumbles because his point is never just to change your mind, but to help you as best he can on a deeper level. He is committed to getting you to fly higher and higher. Our last conversation had to do with marketing myself as an actor. I had what I believed was a sound strategy, but through talking with Neto, I realized that my planned strategy with regard to agents was actually doing my “brand” a disservice. He also got me to think of “essence” instead of “type” by finding the common thread between the kinds of roles I pitch myself for. Going forward with this information, I can now look to my essence as a north star when it comes to general look, headshots, and audition submissions. As usual, after a conversation with Neto, I left with some wonderful wisdom and the quiver of my mind filled with new, sharp arrows. He’s the best!
— Vasilios Asimakos - Actor, Writer, Podcast Host

The most rewarding moment in my work is not when the project or vision is accomplished, if we do our work well, that becomes an inevitability. The moment that's most beautiful to watch is when the shift happens, when the mind "clicks" and what was once impossible or "too-far" becomes not only probable but a near inevitability. 

Ideas, after all, are a dime a dozen, but each of us are a "one-in-a-billion", so it's not what we come up with, but how we engage with it, shape it, and most of all execute against it that turns that individual brilliance into a “One of a Kind” experience.

My clients don't belong to a demographic, they don't share an age range, gender, socioeconomic status, ethnicity or zip code; what they share in common, is the nagging feeling that they have more to give, that there best work is yet to come, and they’re committed to doing their best work and sharing it with the world.

Here are some of the videos they've recorded after our time together: